When It Comes To Buying Electronics, Everyone Is Familiar With The Name Bajaj Electronics, A Company Owned By EMI. Emi Is The 4th Largest Electronic Retail Player In India And No.1 Player In South India.  

 

1.Company Overview. 

• Electronics India Mart Limited (Emil) Is Commencing Business From 1980. 
• With A Revenue CAGR Of 25.60% From Financial Year 2015 To 2020, Emi Is One Of The Fastest Growing Consumer Durable & Electronics Retailers In India. 
• Profitability With A Robust Operating Performance. EMIl Has The Highest EBITDA Margins In Financial Year 2020 Amongst Its Peers. 
• The Company Has 99 Stores Across 31 Cities. 
• The Company Has A Wide Variety Of Products. Main Focus Of The Company is In Selling Of (Large Appliances Like Air Conditioners, Televisions, Washing Machines, And Refrigerators Mobiles.) 
• Company Is Using Hybrid Business Model Of The Ownership And Lease Leasing. 
• Company Is planning To Expand Their Networks In Other States Too. 
• Company Also Offers Best Finance Services, Just Like Zero- Cost Emi Etc. 

 2.Operating Segments Of Company  

 

Company Mainly Operates Through 3 Major Channels – 

1. Retail, 2. E-commerce 3. Wholesale, So Let’s Discuss All Three Segments

Retail – 

•  Company Has 99 Stores, From Which 88 Stores Are Multi Brand Outlets (“Mbos”) And 11 Stores Are Exclusive Brand Outlets (“Ebos”).  
• 85 Mbos Operate Under The Name “Bajaj Electronics”, 1 MBO Under The Name “Tirupati Electronics” And 2 Specialized Stores Under The Name “Kitchen Stories” Which Caters To The Kitchen Specific Demands Of Customers.  
• Company Is Also Planning To Set Up New A Store By The Name Of “Audio & Beyond” Focusing On High End Home Audio And Home Automation Solutions.  
• Revenue From Retail Channel Was ₹ 29,312.84 Million, ₹ 28,991.35 Million And ₹ 25,801.72 Million Which Represented 91.55%, 91.38% And 91.38%, Of The Revenue From Operations, Respectively, For Financial Year 2021, Financial Year 2020 And Financial Year 2019, Respectively. 

 

Wholesale- 

• company Supplying consumer durable Items To Single Shop Merchants Across Andhra Pradesh And Telangana. 
•  Revenue From Wholesale Channel Was 530.53 Million, 505.22 Million, And 465.81 Million, Representing 1.66%, 1.59%, And 1.65% Of Revenue From Operations, Respectively, For Fiscal Years 2021, 2020, And 2019. 

 

E- Commerce- 

• The Revenue From E-commerce Channel Was ₹ 444.57 Million, ₹ 280.11 Million And ₹212.75 Million Which Represented 1.39%, 0.88% And 0.75%, Of The Revenue From Operations, Respectively For 
  financial Year 2021, 2020 And 2019. 

 

• Company Is Operating In 3 Major Segments – Large Appliances, Small Appliances & Mobile. 

 

• Large Appliances Include – Refrigerators, Televisions, Air Conditioners And Washing Machines From The Brands Like LG, Panasonic, Philips, Sony, Godrej, IFB, Daikin, Symphony And Voltas Among Others. 

 

• Small Appliance Include – Laptops, Personal Computers, Printers, Cables, Screen Guards, Head Phones, Bluetooth Speakers, Coolers, Geysers, Ceiling Fans, Personal Care Devices And Kitchen Appliances Such As Kitchen Hobs, Chimneys, Water Purifiers And Other Allied Appliances From Top Brands. 

 

• Mobile – This Category Includes Mobile Phones, Tablets, Smart Watches And Fitness Trackers From The Top Retail Brands Like Oppo, One Plus Etc. 

 

3.Financials Of The Company 

Some Basic Contributes Of The Company From P& l 

		2021	2020	2019
Total Income		32,073.68	31,790.17	28,260.9
Total Expenses		31,278.06	30,589.73	27,025.35
Profit Before Tax		795.62	1,121.79	1,235.63
Earnings Per Share (EPS)		1.95	2.72	2.57

 

Cash Flow Of The Company  

	2021	2020	2019
Net Cash Generated from Operating Activities	640.14	360.06	692.22
Net Cash Used In Investing Activities	(599.45)	(703.49)	(524.54)
Cash Flow From Financing Activity	561.21	706.43	87.95
Total Cash &Cash Equivalents At The End Of Year	350.21	870.73	507.73

 

4.IPO Details Of The Company 

 

Electronics Mart India IPO Date	Oct 4, 2022 To Oct 7, 2022
Electronics Mart India IPO Face Value	₹10 Per Share
Electronics Mart India IPO Price	[56] To [59] Per Share
Electronics Mart India IPO Lot Size	254
Issue Size	*Shares Of ₹10 (aggregating Up To ₹500.00 Cr)
Issue Type	Book Built Issue IPO
Listing At	Bse, Nse
QIB Shares Offered	Not More Than 50% Of The Net Offer
NII (HNI) Shares Offered	Not Less Than 15% Of The Net Offer
Retail Shares Offered	Not Less Than 35% Of The Net Offer
Company Promoters	Pavan Kumar Bajaj, Karan Bajaj

 

 

5. promoter Holding 

 

• Pawan Kumar Bajaj = 50.69% No. Of Equity Shares = 152,057,999 
• Karan Bajaj = 49.29% No. Of Equity Shares = 147,878,566 
• Astha Bajaj = 0.02% No. Of Equity Share = 13287 

 

Registrar Of This Ipo Is kfin technologies limited

 

6. Where Will Company utilize IPO Funds ? 

 

1. Capital Expenditure Funding For Store And Warehouse Expansion And Openings  
2. Funding The Additional Working Capital Requirement  
3. Company Will use iPO funds for paying their Long Term As Well As Short Term debt and borrowings.
4.  General Corporate Purposes. 

 7. Company Contacts Information 

 Registered Office: D. No: 6-1-91, Shop No. 10, Ground Floor, Next To Telephone Bhavan, Secretariat Road, Saifa Bad, Hyderabad – 500 004, Telangana, India; 

 Telephone: 040-2324 2512  

Corporate Office: 6-3-666/A1 To 7, 3rd And 4th Floors, Opposite NIMS Hospital, Punja Gutta Main Road, Hyderabad – 500 082 Telangana, India; Tel: +91 040 2323 0244  

Contact Person: Rajiv Kumar, Company Secretary  

 Compliance Officer: Tel: +91 040 4875 1125 

 E-mail: Cs@bajajelectronics.In

 Website: Www.Electronicsmartindia.Com; 

 Corporate Identity Number: U52605TG2018PLC126593